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Smade Smade
Adesegun (also known as SMADE) is highly recognised in Africa and the diaspora as one the most successful African entrepreneurs in the U.K.

27/07/2019 4PM | GUEST | The Africa Show


Adesegun (also known as SMADE) is highly recognised in Africa and the diaspora as one the most successful African entrepreneurs in the U.K. He has not only reintroduced Africans in the Diaspora to their culture through music but has also quite literally taken Afrobeats to the world. With more than 30 sold out UK Afrobeat’s events, Adesegun has contributed to the cultural movement of accepting this genre of music in the U.K and has given a huge platform to numerous African artists through his concerts, whilst opening them up to international labels. Across his career SMADE has worked with a number of major acts from the early stages of their careers, including Wizkid, Davido and Adekunle Gold. He firmly believes in supporting and developing the artists from their small beginnings to becoming the festival headliners and arena/stadium artists of tomorrow. Taking after his father who is also a successful business owner; Adesegun Adeosun Jnr is not holding back anytime soon as he continually aims ‘to bring the very best in African entertainment to the UK and the rest of the world.’


 

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