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Desiree Joule-Adam

Start-Up Africa with Desiree Joule-Adam

On air: 10AM Thursday 
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The innovative start-up culture and ecosystems


Desiree is an Entrepreneur, Creative Thinker, Motivational Speaker and Mentor. With a career spanning 25 years, Desiree has worked in various industries from Healthcare to Hospitality, Education, Telecommunications and Media.

With her passion for women, business and technology, she co-founded iProtégé, a virtual and face-to-face eco-system of women who have ideas for business but are not sure how to get them off the ground. They work collectively to map, incubate and hatch these ideas.

She is an advocate for African Women in Leadership and often works with local Councils and Social Enterprise Initiatives in UK and abroad in a voluntary capacity to support and mentor women and today’s young people.

She holds a Foundation Degree in Media, TV & Journalism from Birkbeck, University of London and Leadership Development and Counselling Certificates.

Recent Guests

Nyasha Gwatidzo Nyasha Gwatidzo

Social Impact Entrepreneur and Investor

13/09/2018 11AM | More

Janet Momoh Janet Momoh

Janet founded Inspire. Educate. Empower (INEDEM), a non-profit organisation established to support children and youth in Sierra Leone.

06/09/2018 10AM | More

Sylvie Aboa-Bradwell Sylvie Aboa-Bradwell

Sylvie is the founder and CEO of Medzan Training, a company that shows people how to use Bantu life philosophy.

06/09/2018 11AM | More

James Saruchera James Saruchera

CEO and Managing Director of Kuvacash

16/08/2018 11AM | More

Tara Sabre Collier Tara Sabre Collier

Co-Founder, Affiniti VC a multimiliion dollar VC fund and fintech platform, as well a global strategist advising impact investors and social enterprises around the world.a multimiliion dollar VC fund and fintech platform, as well a global strategist advising impact investors and social enterprises around the world.

12/07/2018 11AM | More

Emem Rita Usanga Emem Rita Usanga

Emem is the Founder of Bnkability - a tech platform that automates project vetting and due diligence on soft infrastructure projects in Sub-Saharan Africa aiming to solve the lack of bankable projects issue.

05/07/2018 11AM | More

Panashe Chigumadzi Panashe Chigumadzi

Panashe was born in Zimbabwe and raised in South Africa, where she is considered one of the most promising young writers of the ‘Born Free’ generation.

28/06/2018 10AM | More

Tony Tiyou Tony Tiyou

Founder, Director and Editor – Renewables In Africa

31/05/2018 11AM | More

Kristy McKenzie Kristy McKenzie

Engagement Manager at The Bakery

24/05/2018 11AM | More

Kifle Bantayeu Kifle Bantayeu

In September 2016 Kifle launched Afrinection in response to what he saw as a critical void in the African community (diaspora as well as on-continent.)

17/05/2018 11AM | More



Just to say I'm listening:) Sammy Engele

Sammy Engele | 04/01/2018

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