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TV Stars ask people to say 'I'm On It' #ImOnIt
New campaign film urges black and mixed race people to join donor registers.

11/04/2016 11AM | VIDEO | Sonia Poleon


Blood cancer charity ACLT (African Caribbean Leukaemia Trust) and NHS Blood and Transplant have teamed up to launch a new campaign film, #ImOnIt to highlight the importance of black and mixed race people signing up to become a stem cell donor as well as registering as blood and organ donors.


The film features the recital of a spoken word poem written by Mark Thompson; husband of leukaemia survivor Sarah Thompson. Through the poem, Mark talks about the ‘ultimate gift of life’ given to Sarah when she received a stem cell transplant ten years ago, this year. 


The short piece is narrated by several well-known faces from the UK’s music and entertainment industry; including Alesha Dixon (Britain’s Got Talent), Richard Blackwood (Eastenders), Chizzy Akudolu (Holby City), Ashley Walters (Top Boy), Jovian Wade (Eastenders) and more.

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