The founders met at university and bonded over the struggles of not being able to find natural and effective hair products for their Afro hair. They both suffered from traction alopecia, Joycelyn was becoming health conscious and Rachael has many allergies as well as eczema so they were keen to find natural, hypoallergenic products that worked. This search led to the creation of multi award-winning brand, Afrocenchix.
Thanks to the support of the Afrocenchix community, the brand has grown tremendously since its inception. Last year Afrocenchix became the first brand for Afro hair to be stocked in all UK Whole Foods stores. In February 2018, Afrocenchix was awarded the Black Beauty and Fashion Award for “Best Natural Hair Brand”.
A successful crowdfunding campaign will enable the brand to add two new products to their vegan certified range — their highly requested and long awaited silicone free conditioner and their 100% natural and luxurious Avocado styling butter. They also have concrete plans to outsource their manufacturing in order to scale their production. Supporters of the crowdfunding campaign can preorder the two new products as well as other perks.
Rachael Corson says — “We're a tiny team of 4 women delivering to over 20 stores and serving hundreds of customers in the UK and 22 other countries through afrocenchix.com whilst manufacturing, advising customers, running social media accounts, blogging, creating strategy, bookkeeping, tweaking our website, marketing and growing the company! It's exhausting work but seeing the industry change for the better makes it worth it. Demand has increased massively and getting the manufacturing out of our hands will help us focus more on our long term growth goals so we can help more women.”
Joycelyn Mate added — “Achieving our crowdfunding target will put us in better stead to achieve our long term goal of becoming the number one brand for Afro and curly haired families. We want to lift up our community by creating jobs in science, technology, engineering and maths whilst hiring black women in these fields. Legacy is important to us. In our ideal world natural and effective products for black women would be accessible.”
For more, visit www.afrocenchix.com
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