Bola Awoniyi and Tobi Oredein

Bola Awoniyi and Tobi Oredein

Black British couple relaunches Black Ballad as a lifestyle subscription platform for British women of black origin with crowdfund campaign.

On the heels of Cocktails & Conversation on Black History, its first event which had 400m Olympic champion Christine Ohuruogu as its keynote speaker, Black Ballad is relaunching its website as a lifestyle subscription platform for British women of black origin through a crowdfund campaign.

From just £4 a month, subscribers will have access to articles, podcasts and video content, as well as the ability to connect with a community of black British women, through exclusive membership to an online chat platform, plus entry to physical events and experiences.

Tobi Oredein, the freelance journalist turned Founding Editor and Bola Awoniyi, the startup’s Publisher, decided in October 2013 to create a platform that addressed the lifestyle and identity issues the every day black woman in Britain thinks about and launched in June 2014.

For the couple, who have been in a relationship for over five years, having run Black Ballad as a free website for the last two years, the decision to go behind a paywall was based on a desire to give black British women an uncompromising lifestyle experience. After freelancing at publications like Elle, Glamour, Buzzfeed & The Pool and more, Black Ballad’s Founding Editor Tobi Oredein, realised early on that not enough is being done to cater to British women of black origin in mainstream media.

“While the media landscape has improved in creating space for diverse voices, the reality is that black women need a media home where content is created by them, for them.


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