Advertising Information
About Us:
COLOURFUL is the only commercial music and speech radio station in London. We mix ‘old skool to new cool’ soulful music with chat, entertainment, news and sport.
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Both COLOURFUL AND COLOURFULRADIO.COM together provide not only wide reach but also the opportunity to interact with users.
As a commercial station, COLOURFUL is keen to demonstrate to advertisers and listeners alike
that it has credible audience figures. This is why COLOURFUL subscribes to
the official audience measurement body, RAJAR.
The table below shows a quarter by quarter highlight figures for COLOURFUL since it's first RAJARs in June 2010.
Quarter | Weekly Reach | Total Hours | Average Hours | ABC1 Adults | Market Share |
| 2011-01 | 27000 (39000 with 10-14 yr olds) | 155000 | 5.7 | 63.4% | 0.1% |
| 2010-12 | 24000 | 251000 | 10.4 | 77.6% | 0.1% |
| 2010-09 | 15000 | 181000 | 11.9 | 60.6% | 0.1% |
| 2010-06 | 10000 | 58000 | 5.7 | 64.20% | |
COLOURFULRADIO.COM has significant users across its own pages, its social network destinations and mobile and tablet pc apps.
- On Facebook.com/colourfulradio, we generate 258,000+ unique post views per month (Facebook Insight)
- COLOURFULRADIO.COM has around 19,000 unique registered members
- COLOURFULRADIO.COM delivers 100,000+ unique impressions
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