Why are we COLOURFUL?

We are COLOURFUL because our main market of London is by definition colourful, made up of diverse cultures and languages. But our name means a lot more than that. COLOURFUL is about attitude and deeds – we don’t follow the pack, we set our own path; our line-up of presenters is perhaps the most diverse among commercial radio stations mirroring London’s communities; and, we are uncompromising in the speech and music we broadcast. In fact, we are the only commercial music and speech radio station in London blending ‘old skool to new cool’ soulful music alongside current affairs, interviews and chat, entertainment, expert analysis, up-to-the-minute news, sport, travel and weather. In short COLOURFUL is a legal commercial radio station which exists to ‘inform and entertain’.

If you like what COLOURFUL stands for, or you just love our kind of radio, then welcome home to COLOURFUL, whoever you are, wherever you are from. This is indeed your radio station.

Our History

Founded in 2004, COLOURFUL was one of the first internet streaming radio stations in the UK. Having acquired both commercial UK-wide and London-wide DAB digital radio and digital satellite licences in the same year, the station sought to achieve broadcast radio listenership and credibility but in the absence of commercial radio space on both analogue (FM and AM) and DAB platforms, COLOURFUL was forced to launch on Satellite on Tuesday 30th May 2006 as a speech only service.

In 2008, COLOURFUL gained terrestrial DAB digital radio space across London. The station went live on the platform on Monday 2nd March 2009 with the refined format of Adult Urban Contemporary - blending ‘old skool to new cool’ soulful music alongside speech. Our DAB digital radio platform covers the Greater London area reaching over 10 million people.

COLOURFUL is fronted by a blend of new voices and faces alongside well-known experienced and entertaining presenters, journalists, disc jockeys some having left the big commercial players to join this small, though nimble, outfit.

Our Audience

Both COLOURFUL AND COLOURFULRADIO.COM together provide not only wide reach but also the opportunity to interact with users.

As a commercial station, COLOURFUL is keen to demonstrate to advertisers and listeners alike that it has credible audience figures. This is why COLOURFUL subscribes to the official audience measurement body, RAJAR.

The table below shows a quarter by quarter highlight figures for COLOURFUL since it's first RAJARs in June 2010.

Quarter	Weekly Reach	Total Hours	Average Hours	ABC1 Adults	Market Share
2011-01	27000 (39000 with 10-14 yr olds)	155000	5.7	63.4%	0.1%
2010-12	24000	251000	10.4	77.6%	0.1%
2010-09	15000	181000	11.9	60.6%	0.1%
2010-06	10000	58000	5.7	64.20%

COLOURFULRADIO.COM has significant users across its own pages, its social network destinations and mobile and tablet pc apps.

On Facebook.com/colourfulradio, we generate 258,000+ unique post views per month (Facebook Insight)
COLOURFULRADIO.COM has around 19,000 unique registered members
COLOURFULRADIO.COM delivers 100,000+ unique impressions

To target COLOURFUL's vibrant market or to find out about possible commercial relationship with the station, go to Advertising Page or call the Advertising phone number listed on this website.

Our Business

COLOURFUL is a subscriber to RAJAR - the industry body responsible for audience/listener research; and, a member of The RadioCentre - the commercial radio body.

About DAB Digital Radio
Radio Audience Measurement
Commercial Radio Association

COLOURFUL is a private commercial business which exists solely to generate profits for its shareholders and stakeholders. The station makes revenue from attracting commercial activity such as advertising spots, sponsorships, co-promotions, e-commerce and exploitation of its name and brands. To restate, COLOURFUL is not a ‘community business’, nor is it a charity or publicly funded organisation, proud though we are of such organisations.

To advertise with COLOURFUL or to find out about possible commercial relationship with the station, go to Advertising Page or call the Advertising phone number listed on this website.

Listen Again & Podcast

COLOURFUL broadcasts on DAB digital radio across London - reaching some 12.5 million people as far afield as Luton (North), Kent (South), Canvey Island (East), and Reading (West). The station can also be listened to on ColourfulRadio.com; and, streams to mobiles including the iPhone and Android radio apps.

COLOURFUL offers one of the best ‘Listen Again’ service in the market. All shows are auto-recorded and auto-posted to ‘listen again’ within 30 minutes of the programme ending. And the entire recording remains available for a month!

Listen Again & Podcasts

Accolades

The Times Playlist - Top 10 (7/10) UK Digital Station 2010

PURE - Digital Station of the Month July 2011

Credits

Website Look & Feel
Build & Scripting including back-end: CJK
Design (User Interface): Double-J Design

Ident / Logo
Concept: CJK
Design: Double-J Design

Station Sound
COLOURFUL Player: Alsa Creations
Primary Voice-Overs: Colin McFarlane
Secondary Voice-Overs: Angela Kanwar

Great Soulful Sounds and Speech
Our Listeners, Presenters, Our Investors and Advisers